The growing deluge of personal genetic information has enormous potential value as a tool for research, and even more so if it can be broken out of the silo of individual company databases and stored in a central repository. 

This was the opportunity spotted by Dr Brandon Colby, founder of, a platform that allows its users to store, analyse, and if they are so inclined, share their information. Launched in September 2016, Brandon describes as simply “a community for people who have genetic data.” 

We’ve All Heard the Phrase “An App Store for Personal Genomics”. But What Does That Actually Mean? 

When speaking with Front Line Genomics upon launch, Dr Colby said “Within the next 8 years, we expect that between 100 million and 2 billion human genomes will be sequenced. has been preparing for this inevitability by creating solutions that unlock the true value of genetic data.”

Dr Brandon Colby, Founder and CEO,

Now, Toolbox Genomics is launching its Personalised Wellness App in’s app market. The Toolbox Genomics app provides personalised diet, fitness and lifestyle recommendations by analysing a person’s genetic data. The recommendations have been reviewed by a team of healthcare providers, nutritionists, geneticists and fitness experts. They are based on the most up-to-date evidence-based published scientific information on the links between genetic biomarkers and food, fitness and lifestyle interventions.  Included with the purchase is a one-year subscription that provides updated reports based on the latest scientific research. 

Powered by’s Universal Genetic Compatibility, the Toolbox Genomics app can process genetic data from almost any genetic test. This includes data produced from whole genome sequencing, exome sequencing and microarrays as well as testing offered by 23andMe,, Genes for good, Invitae, Human Longevity Inc., Affymetrix, Helix and Illumina. 

“We’re ecstatic about offering our app in’s App Market,” said Didier Perez, CEO of Toolbox Genomics. “Thanks to’s technology, our app can now be used by the millions of people who already have genetic data from services such as 23andMe and, as well as the hundreds of millions of people who are projected to soon have genome sequencing.”