“There are plenty of scientific questions out there which have already been answered, but that information often isn’t easy to find, digest and apply to real world issues. Here’s why exploring the ‘great known’ can help solve some of the world’s most pressing problems.”

Gemma Milne, creative science nerd and Tech Innovation Strategist at Ogilvy Labs takes a very simple question – why is the sky blue – and then follows where that question leads her. On the way, she asks some very fundamental and intriguing questions about how we share and disseminate scientific knowledge. 

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